Quick answer: Ask right after a job goes well, make it one tap with a direct review link, and reply to every review. Don't offer discounts or gifts for reviews, and don't only ask happy customers: Google's rules don't allow incentives or filtering who gets asked.
Homeowners read reviews before they call. The busy season is the best time to collect them, because you're finishing more jobs than at any other time of year.
When should I ask for a review?
Right after the job, while the customer is happy and the result is fresh: the lights just came on, the driveway is clean, the gutters are clear. A text the same evening works well.
How do I make it easy?
- Get your review link. In your Google Business Profile, look for the option to share a review link or QR code.
- Send it by text with a short, friendly message.
- Put the QR code on your invoice, card or door hanger.
- Keep it to one tap. The fewer steps, the more reviews you get.
A simple message: "Thanks for having us today! If you were happy with the job, a quick Google review really helps a small business like ours: [your link]".
What should I avoid?
- No incentives. Discounts or gifts in exchange for reviews break Google's rules.
- Don't cherry-pick. Ask all customers, not only the ones you expect to be happy.
- Don't write reviews yourself or ask friends and family to.
Should I reply to reviews?
Yes, to every one. Thank people by name for good reviews. For a bad one, stay calm, apologise for the experience and offer to fix it offline. Future customers read your replies too.
Put your reviews to work
Share good reviews as posts on your page. In our packs, you can add your real customer reviews and they become ready-to-post images. See what's included.