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Slow winter? Add-on services for exterior cleaning and lawn businesses

Ideas for keeping crews busy and cash coming in when washing and mowing slow down, and how to tell your customers about them.

Quick answer: Common winter add-ons for exterior and lawn businesses are holiday light installation and takedown, gutter cleaning, snow removal, wreath and garland installs, dryer vent cleaning and interior window cleaning. Start offering them to existing customers first.

When pressure washing and mowing slow down, bills don't. Many exterior businesses keep crews working through winter by adding seasonal services that use the skills and equipment they already have.

Which winter services fit an exterior business?

  • Holiday light installation. Ladders and roof work are already your trade. High demand from October to December.
  • Light takedown and storage. Keeps January busy and books next year's install.
  • Gutter cleaning. Late fall is peak season.
  • Snow removal. Steady work in snowy regions, often on a seasonal contract.
  • Wreaths and garland. An easy upsell to lighting customers and storefronts.
  • Dryer vent cleaning. Year-round, indoor-friendly work.
  • Interior window cleaning. Good for cold, dry days.

How do I tell customers about a new service?

  1. Start with past customers. They already trust you. A short text or email works.
  2. Post it on your page with real photos from the first jobs.
  3. Put it on your door hangers and invoices.
  4. Ask happy customers for a review that mentions the new service.

How do I price and plan it?

Check your insurance covers the new work, learn the safety basics (especially for roof and electrical work), and start with a few jobs before advertising widely. Local suppliers and trade groups are good places to learn.

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